How to build a globally successful startup from a small country
Lessons from Prezi
Building a startup anywhere is hard, but it’s especially difficult if you’re based in a country that isn’t a huge market itself. One company that has managed to make it big despite such a restriction is Prezi, which designs and creates ‘zooming’ presentation software – a cloud-based presentation and storytelling tool for sharing ideas on a virtual canvas.
We sat down with co-founder Adam Somlai-Fischer. Prezi has been used by over 40 million people and 80 percent of Fortune 500 companies. Prezi was established in Budapest, Hungary in 2009 and the word ‘prezi’ is the Hungarian short form of ‘presentation.’
Along with co-founders Peter Arvai and Péter Halácsy, Adam recently took the prize in the European tech startup competition The Europas in the ‘Best Startup Founder or Co-founders’ category.
Q: How can you build a successful global startup from a small country such as Hungary?
At Prezi, we decided to go for the international market right after we launched our website. Obviously for an internet startup that meant going to San Francisco. If you want to build a global brand, there is currently one market that will determine your long-term potential, and that is the US.